The centerpiece of almost any special employee resource group event is the guest speaker. After all, many of the members of an employee resource group already know each other. They’ve met at work, or at previous events or meetings. They’ve heard each other’s stories, perhaps even worked directly with each other. So one of the best ways to draw in an audience is to put someone on the agenda who has a fresh perspective. Someone who shares your values or ideals or goals but whom you don’t see in the break room.