PURPOSEFUL HUSTLE BLOG

One of the biggest worries for those hoping to start a small business is financial security. There are bills to pay, groceries to buy, children to support, car repairs to make—the list goes on. The financial hurdle can be so terrifying that many would-be business owners never dare to make their move. I get it. I’ve been there. For me, it took a lot of planning and candid budget discussions with my husband before I was ready to take that leap. We prepared ourselves for some lean months, and I was ready to hit the ground running to create a viable, profitable business. Everyone’s financial situation is different, but no matter your bank account balance or credit score, there are numerous opportunities to drum up funding to start your own business, including several methods that don’t involve paying back the money you raise. Here are 4 ways…

When you think about marketing your business, you might be overwhelmed by dollar signs. Social media ads, promotional videos, marketing professionals—these things all cost money. But there are several low-cost (or no cost!) ways to market your business. Here are my top 7 suggestions:

If you’re like me, you probably think you can do it all. You are independent, have a DIY attitude, and set a ridiculously high bar for yourself. Even when you know you should ask for help, you don’t. You keep pushing until you’re burned out, or until you realize you should have called upon a professional to build your website or run your marketing campaign. If this all sounds a little too familiar, I challenge you to shift your thinking. You cannot and should not do everything yourself. For one, you are not an expert in everything (nor should you be!), and sometimes it’s best to hire out work that isn’t in your wheelhouse. Secondly, you’re busy! You frankly don’t have time to do everything yourself, and hiring out/delegating certain tasks can free up your schedule so you can tackle the work you’re passionate about—work that’s at the core of your business. To help your business grow and flourish, consider engaging the services of the following six people...