---
title: Purposeful Hustle Blog | Deanna Singh
description: Deanna Singh is a business consultant, speaker, and podcaster who is internationally recognized for her work in leadership, diversity, equity, and inclusion. Deanna helps her clients create more equitable and inclusive work environments and engage more authentically within their internal and external communities. A gifted communicator, she is a champion for marginalized communities through her work. Her podcast, Uplifting Impact with a focus on looking at the intersection of Leadership and Diversity, Equity, and Inclusion, focuses on solutions and is directed at people who want to break the status quo. Singh earned her Bachelor of Arts in Urban Studies from Fordham University, a Juris Doctorate from Georgetown University, a Master’s in Business Administration from the University of Wisconsin, Madison, and certification in Diversity, Equity, and Inclusion from Cornell University.
---

## [**FLYING ELEPHANT** • SOCIAL ENTERPRISE REIMAGINED](https://www.deannasingh.com/flying-elephant)

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# PURPOSEFUL HUSTLE BLOG

#### INSPIRATION TO HELP YOU... LIVE WITH MORE PURPOSE

### Deanna Singh

Deanna Singh is a business consultant, speaker, and podcaster who is internationally recognized for her work in leadership, diversity, equity, and inclusion. Deanna helps her clients create more equitable and inclusive work environments and engage more authentically within their internal and external communities. A gifted communicator, she is a champion for marginalized communities through her work. Her podcast, Uplifting Impact with a focus on looking at the intersection of Leadership and Diversity, Equity, and Inclusion, focuses on solutions and is directed at people who want to break the status quo. Singh earned her Bachelor of Arts in Urban Studies from Fordham University, a Juris Doctorate from Georgetown University, a Master’s in Business Administration from the University of Wisconsin, Madison, and certification in Diversity, Equity, and Inclusion from Cornell University.

[**](https://www.facebook.com/deanna.singh.10) [**](https://www.linkedin.com/in/deannasingh/) [**](https://twitter.com/Deannasingh1)

### Recent Posts

[![two people sitting across from each other at a table](https://www.deannasingh.com/hubfs/linkedin-sales-solutions-W3Jl3jREpDY-unsplash-1.jpg) ](https://www.deannasingh.com/blog/equitable-hiring-process)

## [Crafting a More Equitable Hiring Process: 6 Steps](https://www.deannasingh.com/blog/equitable-hiring-process)

 on Apr 27, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Hiring](https://www.deannasingh.com/blog/tag/hiring) [Bias](https://www.deannasingh.com/blog/tag/bias) [Equity](https://www.deannasingh.com/blog/tag/equity)

 Traditionally, companies’ hiring practices have been anything but equitable and inclusive. They use language that targets male over female candidates (whether intentionally or not), they discriminate against older employees, and they tend to reject candidates with “Black-sounding” names far more than candidates with “white-sounding” names. All this is problematic, hurtful, and, of course, discriminatory. When bias is baked into a company’s hiring practices, that tends to shut the door on many qualified candidates before they even have a chance to interview. Fortunately, it is possible to reform a company’s hiring practices through intentional action and strategy. Here are 6 ways to make that happen... 

[Read More](https://www.deannasingh.com/blog/equitable-hiring-process)

[![cluster of multi-colored pen tips against a black background](https://www.deannasingh.com/hubfs/alexander-grey-sbE9zbcuiZs-unsplash.jpg) ](https://www.deannasingh.com/blog/dei-principles-for-change)

## [Committing to Change: 6 Principles of Diversity, Equity and Inclusion](https://www.deannasingh.com/blog/dei-principles-for-change)

 on Apr 20, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Diversity](https://www.deannasingh.com/blog/tag/diversity) [leadership](https://www.deannasingh.com/blog/tag/leadership) [Inclusion](https://www.deannasingh.com/blog/tag/inclusion) [Equity](https://www.deannasingh.com/blog/tag/equity)

 It’s back to basics this week! On this blog, we often talk about diversity, equity, and inclusion (DEI), but what are the key tenets of DEI work? Which guiding principles should organizations follow to make meaningful changes in this arena? As workplaces around the world look to embrace DEI actions, companies and organizations must design their initiatives around certain key principles. It’s not a good idea to approach this work haphazardly. If a company isn’t crystal clear on its guiding principles, how can it move the needle in the right direction? Let’s discuss 6 essential principles related to meaningful (key word!) diversity, equity, and inclusion work. Other principles are certainly important, but focusing on these 6 is a great start. 

[Read More](https://www.deannasingh.com/blog/dei-principles-for-change)

[![Diverse business team at a meeting. Interacting. ](https://www.deannasingh.com/hubfs/Multi%20ethnic%20business%20team%20at%20a%20meeting.%20Interacting.%20Focus%20on%20african-american%20man.jpeg) ](https://www.deannasingh.com/blog/power-of-difference-workplace)

## [Unlocking the Power of Difference in Teams and Workplaces](https://www.deannasingh.com/blog/power-of-difference-workplace)

 on Apr 13, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Diversity](https://www.deannasingh.com/blog/tag/diversity) [Business](https://www.deannasingh.com/blog/tag/business) [Inclusion](https://www.deannasingh.com/blog/tag/inclusion)

 It is baked into our DNA to be afraid of difference. Our reptilian brain says, “run!” or “fight!” when we encounter someone who doesn’t fit into our expected mold. But here’s the thing…we’re better than that. We don’t have to listen to our animal instincts. We’re sophisticated beings who can do incredible things, and we’ve come a long way from the days when our “fight or flight” instinct governed our lives. It’s time (past time, in fact) we stop fearing differences and embrace them. We live in a world filled with differences. It’s important to understand how those differences can be utilized to create stronger teams and better workplaces. Through differences, including but not limited to race, gender, ability, thought, and perspectives, teams and organizations can become stronger, more vibrant, and more successful. Let’s choose to get curious, to inquire, and to use difference to our advantage. Here are 5 ways difference makes a difference. 

[Read More](https://www.deannasingh.com/blog/power-of-difference-workplace)

[![Happy cheerful young asian male in glasses smiling and using laptop in cafe](https://www.deannasingh.com/hubfs/Happy%20cheerful%20young%20asian%20male%20in%20glasses%20smiling%20and%20using%20laptop%20in%20cafe.jpeg) ](https://www.deannasingh.com/blog/support-neurodiverse-employees)

## [6 Ways to Support Neurodiverse Employees](https://www.deannasingh.com/blog/support-neurodiverse-employees)

 on Apr 6, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  2 Comments  | [Diversity](https://www.deannasingh.com/blog/tag/diversity) [Inclusion](https://www.deannasingh.com/blog/tag/inclusion) [Accessibility](https://www.deannasingh.com/blog/tag/accessibility) [disability](https://www.deannasingh.com/blog/tag/disability)

 Though neurodiversity has recently cropped up more often in books and TV shows, it remains stigmatized and neurodiverse individuals are often marginalized. This is especially true in the workplace, where those whose brains are wired differently are often under- or unemployed. In fact, neurodiverse people are eight times more likely to be unemployed than people without a disability. And even if neurodiverse folks are hired, they often experience difficulties in the workplace. They may be excluded from social groups, left out during meetings, misunderstood, or set up in an environment that doesn’t suit their needs (too noisy, too unstructured, etc.). The fact that workplaces can still be unaccommodating, or even hostile, toward neurodivergent employees is a terrible truth, considering: Neurodivergent employees have many incredible skills to offer (one study showed that neurodiverse teams outperformed neurotypical teams by 30 percent) Neurodiversity is very common (an estimated 1 in 5 people in the U.S. are neurodiverse) All people should be respected and set up for success! How can workplaces support their diverse employees? Let’s talk about 6 methods: 

[Read More](https://www.deannasingh.com/blog/support-neurodiverse-employees)

[![person looking at laptop in frustration and biting their pencil](https://www.deannasingh.com/hubfs/jeshoots-com--2vD8lIhdnw-unsplash.jpg) ](https://www.deannasingh.com/blog/problematic-workplace-phrases-alternatives)

## [8+ Problematic Phrases in the Workplace (and 8+ Alternatives)](https://www.deannasingh.com/blog/problematic-workplace-phrases-alternatives)

 on Mar 30, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Race](https://www.deannasingh.com/blog/tag/race) [Business](https://www.deannasingh.com/blog/tag/business) [Communication](https://www.deannasingh.com/blog/tag/communication) [Inclusion](https://www.deannasingh.com/blog/tag/inclusion)

 Workplaces are filled with jargon and catchphrases. In recent years, we’ve been inundated with “synergy” and “thinking outside the box,” while being asked to “pick the low-hanging fruit.” Those phrases might be overused (or even annoying!), but they’re harmless enough. But sometimes a phrase is not harmless. Sometimes it belittles certain groups of people, whether the speaker realizes it or not. We all have a responsibility when it comes to language. Just like when we were little kids learning about “inappropriate words” we shouldn’t say at school, so, too, must we have the humility to unlearn some of the harmful phrases that have crept into workplace lexicon over the years. If we do not make an effort to banish these phrases from our vocabulary, we run the risk of marginalizing others. These turns of phrase can be viewed as micro-aggressions (defined as statements or actions that––while sometimes well-intended––can be offensive because of the subtle ways they denigrate others), and these micro-aggressions can add up quickly and create a hostile work environment for all involved. To start creating a more welcoming and inclusive environment, it’s important to banish the following 8+ phrases from your speech. Keep in mind, this is not an exhaustive list, and if you’re unsure about a certain term or phrase, it’s best to look it up to see if it has a problematic connotation. 

[Read More](https://www.deannasingh.com/blog/problematic-workplace-phrases-alternatives)

[![two people sitting down on a couch and talking](https://www.deannasingh.com/hubfs/christina-wocintechchat-com-rCyiK4_aaWw-unsplash.jpg) ](https://www.deannasingh.com/blog/self-awareness-build-bridges)

## [How Learning About Yourself Builds Bridges (6 Ways)](https://www.deannasingh.com/blog/self-awareness-build-bridges)

 on Mar 23, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Reflection](https://www.deannasingh.com/blog/tag/reflection) [Communication](https://www.deannasingh.com/blog/tag/communication) [Authenticity](https://www.deannasingh.com/blog/tag/authenticity) [Inclusion](https://www.deannasingh.com/blog/tag/inclusion) [Continuous Education](https://www.deannasingh.com/blog/tag/continuous-education)

 The wisdom of ancient Greek philosophers might not be too relevant in everyday conversation, but they did say a few things that still hold water today. Among their commonly used maxims was a phrase that still resonates with many of us: “Know thyself.” It’s a simple phrase, but one that’s loaded with meaning. How well does the average person really know themselves? And how often do we sit down to intentionally become acquainted with our inner monologues (that voice that runs through our heads)? Or think about our behaviors or tendencies? Or reflect on how we might have handled a past incident better? If you’re like most people I know, you rarely carve out time for this kind of thinking. We’re all so busy with our day-to-day responsibilities, we tend to skip over personal development work. And that’s a shame because research shows, “the habit of reflection can separate extraordinary professionals from mediocre ones.” There are many ways to develop a “habit of reflection.” You could choose to journal, take a science-based assessment test, talk to a counselor, read books on the topic (such as Insight by Tasha Eurich or Speak by Tunde Oyeneyin), or just carve out a few minutes of your day to think deeply. Not only can learning about yourself increase your confidence, self-awareness, and authenticity, it can also be a powerful tool for building bridges between yourself and others. Here are six reasons why: 

[Read More](https://www.deannasingh.com/blog/self-awareness-build-bridges)

[![business documents on office table with smart phone and laptop computer and graph business with social network diagram and two colleagues discussing data in the background](https://www.deannasingh.com/hubfs/business%20documents%20on%20office%20table%20with%20smart%20phone%20and%20laptop%20computer%20and%20graph%20business%20with%20social%20network%20diagram%20and%20two%20colleagues%20discussing%20data%20in%20the%20background.jpeg) ](https://www.deannasingh.com/blog/workplace-inclusion-metrics-measures)

## [4 Metrics to Measure and Improve Workplace Inclusion](https://www.deannasingh.com/blog/workplace-inclusion-metrics-measures)

 on Mar 16, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Culture](https://www.deannasingh.com/blog/tag/culture) [Business](https://www.deannasingh.com/blog/tag/business) [Inclusion](https://www.deannasingh.com/blog/tag/inclusion) [metrics](https://www.deannasingh.com/blog/tag/metrics)

 Chances are, your workplace tracks and measures many different things. It may track the effectiveness of its advertising, or the profitability of a certain product, or how many days of PTO its employees usually take each year. These metrics help guide the organization to make crucial decisions for the future—decisions that could affect its bottom line. So, why don’t we place this kind of emphasis on inclusivity? Some might argue that terms like diversity, equity, and inclusion are too hazy to measure. How is it possible to gauge inclusion? What does that look like? What metrics can you possibly use? This week, let's discuss 4 ways to measure workplace inclusion. 

[Read More](https://www.deannasingh.com/blog/workplace-inclusion-metrics-measures)

[![two people talking at a small table near a window wearing business casual](https://www.deannasingh.com/hubfs/christina-wocintechchat-com-LQ1t-8Ms5PY-unsplash.jpg) ](https://www.deannasingh.com/blog/actions-for-true-allies)

## [From Performance to Action: 5 Steps for True Allies](https://www.deannasingh.com/blog/actions-for-true-allies)

 on Mar 9, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Impact](https://www.deannasingh.com/blog/tag/impact) [Communication](https://www.deannasingh.com/blog/tag/communication) [Authenticity](https://www.deannasingh.com/blog/tag/authenticity) [Continuous Education](https://www.deannasingh.com/blog/tag/continuous-education)

 Last week, we discussed actions that may look like allyship on the surface, but are more performative than substantive. Your marginalized employees deserve more than a performance—more than empty promises and surface-level actions. To help make a more inclusive and equitable workplace, it is crucial for leaders to turn their promises of support into action. Here are a few key steps to get started… 

[Read More](https://www.deannasingh.com/blog/actions-for-true-allies)

[![business person wearing suit from neck, down, wearing a watch and necktie ](https://www.deannasingh.com/hubfs/hunters-race-MYbhN8KaaEc-unsplash.jpg) ](https://www.deannasingh.com/blog/avoid-performative-allyship)

## [No More Performative Allies: 7 Empty Actions to Avoid](https://www.deannasingh.com/blog/avoid-performative-allyship)

 on Mar 2, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [leadership](https://www.deannasingh.com/blog/tag/leadership) [Business](https://www.deannasingh.com/blog/tag/business) [Authenticity](https://www.deannasingh.com/blog/tag/authenticity) [allyship](https://www.deannasingh.com/blog/tag/allyship)

 True allyship isn’t always easy. Using one’s privilege to support the rights of a marginalized group can involve “uncomfortable” actions such as acknowledging shortcomings, broadening one’s perspectives, conducting research or continuing education, and working hard (and continuously) to enact meaningful change. It’s far easier (and far too common) for people to play at allyship, especially in the workplace. Company leaders may say or do things that are merely performative or take actions that mean relatively little in the scheme of things. Performative allyship is like a prop kitchen on the set of a sitcom. At first glance, the set looks like a real kitchen, but if you tried to use it, you’d discover the water doesn’t run, the oven won’t bake, and the refrigerator won’t keep your food cold. All of the cupboards are merely shells, without any actual drawers or shelving. In short, the kitchen—like performative allyship—may look good, but it’s fairly useless in terms of functionality. Here are seven empty actions of performative allies—things people do (or say) with the intention of appearing to be allies, but which won’t make a meaningful difference in the lives of marginalized people. 

[Read More](https://www.deannasingh.com/blog/avoid-performative-allyship)

[![young diverse business people group walking standing and top view](https://www.deannasingh.com/hubfs/young%20multi%20ethnic%20business%20people%20group%20walking%20standing%20and%20top%20view.jpeg) ](https://www.deannasingh.com/blog/leaders-develop-underrepresented-talent)

## [5 Ways Leaders Can Develop Underrepresented Talent](https://www.deannasingh.com/blog/leaders-develop-underrepresented-talent)

 on Feb 23, 2023 9:00:00 AM By | [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) |  0 Comments  | [Career](https://www.deannasingh.com/blog/tag/career) [leadership](https://www.deannasingh.com/blog/tag/leadership) [Continuous Education](https://www.deannasingh.com/blog/tag/continuous-education) [underrepresented](https://www.deannasingh.com/blog/tag/underrepresented)

 Far too often, portions of the workforce are left behind. These underrepresented individuals must carve their own paths, be their own advocates, and go out of their way to build their skillsets and prove they are promotion-worthy. In the meantime, others reap the benefits of receiving personal guidance from mentors, sponsors, or leaders who care about their career futures. It’s hard to overstate the importance of personal guidance in shaping an individual’s career. Those with mentors are promoted five times more often than those without. And, given that over two-thirds of Black professionals and 63 percent of women have no access to career mentors, that means these underrepresented groups are often not landing promotions (this has nothing to do with skill and everything to do with opportunity!). What can you, as a leader, do about it? 

[Read More](https://www.deannasingh.com/blog/leaders-develop-underrepresented-talent)

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#### About Flying Elephant

The elephant is a symbol for power, dignity, intelligence, peace and good fortune. They are majestic creatures.  At Flying Elephant, that is the same way we think about your ideas. Through dynamic presentations;  inspirational storytelling; and sharing practical tools, our goal is to take your most ambitious ideas and help you put wings on them! 

#### Contact us

Flying Elephant, LLC  
Phone: (631) 533-2662  
E-Mail: info@deannasingh.com

### Keep Up With Deanna

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