PURPOSEFUL HUSTLE BLOG

INSPIRATION TO HELP YOU... LIVE WITH MORE PURPOSE

Deanna Singh

Deanna Singh is a business consultant, speaker, and podcaster who is internationally recognized for her work in leadership, diversity, equity, and inclusion. Deanna helps her clients create more equitable and inclusive work environments and engage more authentically within their internal and external communities. A gifted communicator, she is a champion for marginalized communities through her work. Her podcast, Uplifting Impact with a focus on looking at the intersection of Leadership and Diversity, Equity, and Inclusion, focuses on solutions and is directed at people who want to break the status quo. Singh earned her Bachelor of Arts in Urban Studies from Fordham University, a Juris Doctorate from Georgetown University, a Master’s in Business Administration from the University of Wisconsin, Madison, and certification in Diversity, Equity, and Inclusion from Cornell University.

Recent Posts

4 Steps to Transparent Goal Setting (and why it’s important)

on Sep 22, 2022 9:00:00 PM By | Deanna Singh | 0 Comments | leadership Communication goals Inclusion
A commonly told story about the 1969 moon landing mission involves former president John F. Kennedy and a custodian who worked at the NASA space center. While visiting NASA, Kennedy supposedly approached a custodian and asked about the man’s work. The man said, “Well, Mr. President, I’m helping to put a man on the moon.” Regardless of the validity of this story, it conveys a strong message. When an organization is governed by a strong, guiding vision, people become invested. They become part of the mission, no matter their role.
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4 Ways to Support Working Parents (an article for employers AND parents)

on Sep 8, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Career Family Children Resources
September evokes many different images, thoughts, and emotions. We associate this month with the end of summer and beginning of fall, a shift in the weather, and (for many) the start of a new school year. While back-to-school time can be a relief for many parents (caring for restless kids during the summer can be a full-time job on its own!), it can also kick off other types of complications—carpooling to soccer games, picking kids up from drama club, chaperoning school field trips. For working parents, life is rarely easy or still. As we ease back into the school year, it’s helpful to acknowledge the challenges that come with balancing parenthood and a career. Sacrifices and compromises are essential parts of life. For working parents, things can get tough and stress levels can run high, but I’m here to tell you it is possible to juggle both, especially when you have the backing of a supportive employer. This post is meant for two different types of people: working parents and the people who employ them. If you are an employer (or manager, HR rep, or anyone with some clout in your company), think about how you can support your people by taking some of the following actions. If you are an employed parent that is not receiving all the support you deserve, consider asking about some of the items on this list. When workplaces provide resources and empathy to working parents, everyone wins.
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6 Ways to Push Back Against Unconscious Bias

on Aug 25, 2022 9:00:00 AM By | Deanna Singh | 1 Comment | Diversity Race Fear Bias
Our brains have evolved over thousands of years to take mental shortcuts. We are capable of processing about 11 million pieces of information per second, but only 40 pieces of information is processed consciously (while the vast majority happens subconsciously). Because of these neuro-shortcuts, when we meet new people, we tend to automatically make snap judgments about them. Years ago, this was a safety mechanism. Our brain’s amygdala, which controls our fight or flight reflex, would give a signal to run/react/fight in the face of the unknown. Today, that animal impulse still lingers in the form of unconscious bias. Obviously, the human race has come a long way over the past couple thousand years, but that has only complicated unconscious bias, not eliminated it. Now, instead of fearing unknown entities, we might instead believe social narratives about certain groups of people. According to Renee Navarro, Vice Chancellor of Diversity and Outreach at UCSF, “Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one's tendency to organize social worlds by categorizing.” Categorizing. Mental shortcuts. Unconscious processing. While these cognitive tendencies might occur instinctively, that doesn’t give anyone a free pass to hold onto their biases. It is our collective responsibility to acknowledge unconscious bias and work to change the narrative (both in society and within our own heads). Start with these 6 steps...
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5 Methods for Collecting Honest Feedback

on Aug 11, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Employee Career leadership Communication
In the workplace, how often do you say things are fine when they’re really not? How often do you go along with an idea or initiative, even though you disagree with a few parts of the plan? How often do you keep quiet about a co-worker’s annoying or unproductive behavior? If you’ve ever faced repercussions for speaking up, chances are, you’ll think twice before doing so again. And that’s a shame! Innovations and improvements are often born through dissention. When the workplace settles for “business as usual,” it tends to stagnate. Worse, if the majority continues to make most decisions and set the tone/culture of the workplace, voices are silenced and entire groups of people begin to feel as if they don’t matter. That’s where feedback comes into play.
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10 DEI books to Spark Workplace Discussions/Action

on Jul 28, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Diversity personal development Resources Inclusion
When it comes to building a more diverse and inclusive workplace, education is key. Workshops, seminars, and training courses are all valid ways to learn about diversity, equity, and inclusion (DEI), BUT you can also take your education into your own hands and pick up a book. Sure, blog posts and articles can deliver bits of wisdom, but books take a deep dive. They provide a rich wealth of knowledge that you can take and use in your everyday life. There’s a reason some of the wealthiest people in the U.S. (think Oprah, Bill Gates, and Warren Buffett) are also exceptionally well-read. Books can deliver insights and ideas to fuel your hustle. When it comes to DEI-centered books, you have a lot of options (including my own publication, Actions Speak Louder). However, not all DEI books are created equally. We did the research and put together a list of 10 engaging and educational books that cover diversity, equity, and inclusion topics. Pick the ones that spark your interest, find a cozy spot, and start reading!
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4 Ways to Develop Underrepresented Talent

on Jul 14, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | HR Diversity Hiring Business
Whether consciously or not, certain people are often unsupported in their professional development. A company’s diversity, equity, and inclusion (DEI) efforts should not stop with recruiting a diverse set of people. Rather, it is crucial to nurture diverse talent and provide equal opportunities and support systems for traditionally underrepresented individuals to advance. Why nurture traditionally underrepresented talent?
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4 Methods to Leverage Small Actions to Achieve Big Goals

on Jun 23, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Initiative Motivation Hustle goals
Let’s say you’re staring down an enormous task. Maybe you’re hoping to write a book, start a nonprofit, switch career paths, or design a new product. When you think about your endeavor, you’re sometimes excited…and sometimes so overwhelmed you want to stress-eat ice cream or take a nap. I understand. Big goals can be daunting, especially if they are particularly meaningful or heart-driven. Instead of being intimidated every time you think about your goal, I suggest breaking the goal down into bite-sized pieces or micro-actions. Studies reveal that when a goal or task is highly specific, an individual is much more likely to achieve it. So, breaking down your big-picture goals is a great way to enable your success.
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5 Ways for Ambitious People to Build Trust

on Jun 16, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | leadership personal development relationships trust
Whether you’re an entrepreneur, a leader, a solopreneur, or a volunteer organizer, trust is foundational to success. Businesses are built on trust. Initiatives are started through trust. Trust is an absolute necessity for making progress—for reaching higher and going farther. Part of the reason trust is so integral to success is because we can’t do everything on our own. As a purposeful hustler, you’re ambitious and probably inclined to take on too much work on your own. But the fact is, you can’t grow a business or start a volunteer initiative if you’re the only one behind the wheel. You can’t expand your influence if you only trust yourself to do the heavy lifting. As the saying goes, “It takes a village.”
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5 Purpose-Centered Side Hustles

on Jun 9, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Purpose Passion Initiative Side-Hustle
What sparks a fire in your belly? What energizes, excites, or ignites you? What is your purpose? In my blog, we talk a lot about purpose. I’m a big proponent of identifying your central purpose and, if possible, aligning your purpose with your work. I realize, however, that this isn’t always possible. Sometimes, you simply need a source of income to pay the rent, repair your car, or pay for your kids’ new sneakers. I get it. That’s why it sometimes makes sense to center your purpose around a side hustle.
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5 Benefits of Authentic Leadership

on Jun 2, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Impact leadership personal development Authenticity
Modern leadership books seem to be obsessed with authenticity. We’re told to be vulnerable, practice transparent communicate, become more self-aware, and bring our genuine selves to the workplace. All these steps can stretch our comfort zones, and we may begin to wonder if the effort is worth it. Do people really respond to authentic leadership? Does the workplace actually experience benefits from leaders being transparent and candid? In truth, authentic leadership is more than a trend or a buzzword. It is a highly effective approach to leading a team. When you make a concerted effort to be candid, transparent, and a bit vulnerable, you open the door for your team members to do the same. A leader’s actions have the power to influence workplace culture and empower both individuals and teams. Let’s talk about 5 positive side effects that result from authentic leadership.
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