PURPOSEFUL HUSTLE BLOG

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4 Ways to Develop Underrepresented Talent

on Jul 14, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | HR Diversity Hiring Business
Whether consciously or not, certain people are often unsupported in their professional development. A company’s diversity, equity, and inclusion (DEI) efforts should not stop with recruiting a diverse set of people. Rather, it is crucial to nurture diverse talent and provide equal opportunities and support systems for traditionally underrepresented individuals to advance. Why nurture traditionally underrepresented talent?
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4 Dangers of Groupthink (and how to avoid them)

on May 19, 2022 9:00:00 AM By | Deanna Singh | 1 Comment | Diversity meeting Business Communication
Picture yourself in a team meeting. One of the more vocal team members proposes a strategy to address a current problem, and everyone nods and agrees without question. The team doesn’t consider other options or examine potential issues with the proposed strategy. No one voices an alternative idea. Instead, everyone moves on. This is an example of groupthink. In essence, groupthink involves making a decision as a group without much critical thought, discussion, feedback, or dissention. This term was coined in the 1950s, but was popularized by psychologist Irving Janis, who published a book called Groupthink in 1972 (revised in 1982). Chances are, you’ve experienced some form of groupthink.
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7 Low-Cost Marketing Strategies and Tools

on Mar 24, 2022 9:00:00 AM By | Deanna Singh | 1 Comment | Business Money Small Business Resources
When you think about marketing your business, you might be overwhelmed by dollar signs. Social media ads, promotional videos, marketing professionals—these things all cost money. But there are several low-cost (or no cost!) ways to market your business. Here are my top 7 suggestions:
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The 6 People Small Biz Owners Need

on Mar 17, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Career Business Small Business Resources
If you’re like me, you probably think you can do it all. You are independent, have a DIY attitude, and set a ridiculously high bar for yourself. Even when you know you should ask for help, you don’t. You keep pushing until you’re burned out, or until you realize you should have called upon a professional to build your website or run your marketing campaign. If this all sounds a little too familiar, I challenge you to shift your thinking. You cannot and should not do everything yourself. For one, you are not an expert in everything (nor should you be!), and sometimes it’s best to hire out work that isn’t in your wheelhouse. Secondly, you’re busy! You frankly don’t have time to do everything yourself, and hiring out/delegating certain tasks can free up your schedule so you can tackle the work you’re passionate about—work that’s at the core of your business. To help your business grow and flourish, consider engaging the services of the following six people...
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6 Ways to Make Tax Season Easier

on Mar 3, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Skills Business Money
Two words that many small business owners, freelancers, and solopreneurs dread are TAX TIME. The term conjures images of spreadsheets, folders brimming with crinkled receipts, and complicated forms. Even if you’re a “numbers person,” this time of year can still feel daunting. Many of us are already busy with the day-to-day demands of our businesses, so tossing tax obligations into the mix can feel downright overwhelming. What to do? Fortunately, it is getting easier to file your annual taxes. Technology is a big help (hello, e-filing!), and many resources are available to walk you through the process. You can also simplify your tax season by following these six steps:
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Purposeful Hustler Spotlight: Jessica Faust, President of BookEnds

on Feb 24, 2022 12:00:00 AM By | Deanna Singh | 0 Comments | Networking Business Hustle
Jessica Faust founded BookEnds, a literary agency, in 1999. Since then, the agency has represented over 300 authors and illustrators, some of which are New York Times and USA Today bestsellers. BookEnds is dedicated to inclusivity and strives to represent diverse voices across all genres. Today, BookEnds is a team of 16, comprised of literary agents and support staff. Jessica is the president of BookEnds and a literary agent.
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Purposeful Hustler Spotlight: Nicole Saavedra of Nicole Christine Styling LLC

on Feb 9, 2022 6:00:00 PM By | Deanna Singh | 2 Comments | Networking Business Hustle
Nicole Saavedra is the founder of Nicole Christine Styling LLC, where she helps unlock inner potential with outer transformations. Focusing on makeup artistry, hairstyling, and skincare, Nicole uses quality products to style her clients for special occasions such as weddings, work functions, anniversary parties, and professional photo sessions. Operating since 2012, Nicole Christine Styling has won several awards and accolades, including the Couples’ Choice Award from Wedding Wire, the Editor’s Choice Award from Wedding Rule, and a recent “Best of” Award for makeup artistry from the City of Milwaukee. Recently, the company has added a high-quality, proprietary skincare and cosmetic line. Nicole is passionate about her work and aims to infuse her clients with the confidence to let their inner beauty shine.
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Your DEI-Centered Business Plan

on Feb 2, 2022 4:00:00 PM By | Deanna Singh | 0 Comments | Diversity Hiring Race Business
Last week, we discussed the need for diversity, equity, and inclusion (DEI), why it matters, and how companies can begin to center themselves around DEI. This week, we’re going to dig into one particular aspect of DEI: creating a DEI-focused business plan. No matter if you’re a one-person shop or working in a Fortune 500 company, it is crucial to have a business plan that reflects your company’s values, ethics, and mission. Words matter. Remember that old saying, “Sticks and stones may break my bones, but words will never hurt me”? That was a convenient lie for anyone who wanted to insult or belittle others without consequences! But the truth is, words can have a profound impact. When you’re creating or reworking your business plan, consider the language imbedded in it. Ask yourself:   Is it inclusive?   Will it attract a more vibrant and diverse workforce?   Does it reflect a genuine desire to support DEI work?   Does it put people before profits? In addition to examining the language of your organization’s business plan, it’s a good idea to go through each section and rework them to reflect the company you want to become. Change starts from the top, down, and from the inside, out. A business plan is as “inside” as it gets. It is the core of the organization and should reflect its integral values and moral standards. To center your company around DEI, try reworking the following sections of your business plan:
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Why Care About DEI in the Workplace?

on Jan 26, 2022 5:00:00 PM By | Deanna Singh | 0 Comments | Diversity Hiring Race Business
Today, the U.S. is having a moment of reckoning in terms of discrimination towards racial and ethnic groups, women, the LGBTQ+ community, and those with disabilities. In a recent survey from Monmouth University, 76% of respondents said racial discrimination is a big problem. Compared to 2015, that’s a 25-point jump! The recent “Me Too” movement has shed light on discrimination and harassment toward women (with studies showing that nearly half of all women face major workplace discrimination). And 46% of LGBTQ+ workers have dealt with discrimination in the workplace, while a staggering 82% of Americans with disabilities are unemployed (as of 2020). These statistics are troubling, and point to an urgent need for proactive reform and leadership centered around Diversity, Equity, and Inclusion (DEI). Creating a welcoming workplace is the right thing to do from not only an ethical and moral standpoint, but also from an economic standpoint. According to Harvard Business Review, “Diverse and inclusive companies find and nurture the best talent, increase employee engagement, and improve customer willingness to buy.” A diverse, equitable, and inclusive workforce is a satisfied and industrious workforce. It should come as no surprise that if a company nurtures and protects its employees, that company will experience higher retention rates and greater productivity. A company’s attitude toward DEI can be conveyed right away, during recruitment, interviewing, and hiring and, unfortunately, intrinsic bias is often baked into the hiring process. For instance, applicants with “Black-sounding” names get fewer callbacks than applicants with “white-sounding” names. And Latino applicants are 24 percent less likely to land an interview than white candidates. To combat bias, organizations can take conscious steps to equalize their hiring process, such as: Diversifying their recruitment/hiring team Actively recruiting candidates from colleges with high student diversity Having a strict “no nepotism” policy Publishing recruitment materials that use inclusive language Actively seeking candidates that add to the company culture, rather than those who look/act/think like everyone else Making sure all members of the recruitment/hiring team receive ongoing DEI training (consider enrolling in my “How to Be an Ally” virtual summit in March!) The hiring process is, of course, only one piece of the puzzle. Beyond that, it is crucial to emphasize DEI at every level—from the leadership, down—and to make it a cornerstone of the company’s business plan (more on that next week!). Without this DEI focus, diverse employees are more likely to be marginalized and undervalued and, ultimately, more likely to leave. According to a recent report, over one-third of Black employees plan to leave their companies within two years (a number 30 percent greater than their white counterparts), and 33 percent do not feel respected or valued. I could throw more statistics at you, but this really boils down to common sense: If people feel comfortable, respected, and included in their place of employment, they will want to stay and make meaningful contributions. Imagine signing up for an intramural basketball team. You’re shorter than average, so your teammates assume you’re no good and never allow you a chance to play (even though you’re secretly quick as lightning and can nail almost every three-point shot!). How long would you want to stay on that team? This same basic premise plays out all the time in the workplace. Far too often, people make snap judgments about others’ capabilities based on who they are or how they look. How can we do better? Though there is no magic, one-size-fits-all solution for creating an equitable workplace, there are several steps companies can take:
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Purposeful Hustler Spotlight: Rebecca Dekker, Founder of Evidence Based Birth

on Dec 22, 2021 9:00:00 AM By | Deanna Singh | 0 Comments | Speaker Purpose Motivation Business Hustle
Photo by The Malicotes Rebecca Dekker, PhD, RN, is the founder and CEO of Evidence Based Birth® and the author of Babies Are Not Pizzas: They’re Born, Not Delivered! Dr. Dekker has earned a Bachelor’s, Master’s, and PhD in Nursing. Previously, Dr. Dekker was an Assistant Professor of Nursing at the University of Kentucky College of Nursing. In 2016, Dr. Dekker left academia to focus full time on the mission of Evidence Based Birth. The team she leads at Evidence Based Birth is working to create a world in which all families have access to safe, respectful, evidence-based, and empowering care during pregnancy, birth, and postpartum.
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