PURPOSEFUL HUSTLE BLOG

INSPIRATION TO HELP YOU... LIVE WITH MORE PURPOSE

6 Ways to Make Tax Season Easier

on Mar 3, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Skills Business Money
Two words that many small business owners, freelancers, and solopreneurs dread are TAX TIME. The term conjures images of spreadsheets, folders brimming with crinkled receipts, and complicated forms. Even if you’re a “numbers person,” this time of year can still feel daunting. Many of us are already busy with the day-to-day demands of our businesses, so tossing tax obligations into the mix can feel downright overwhelming. What to do? Fortunately, it is getting easier to file your annual taxes. Technology is a big help (hello, e-filing!), and many resources are available to walk you through the process. You can also simplify your tax season by following these six steps:
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Purposeful Hustler Spotlight: Jessica Faust, President of BookEnds

on Feb 24, 2022 12:00:00 AM By | Deanna Singh | 0 Comments | Networking Business Hustle
Jessica Faust founded BookEnds, a literary agency, in 1999. Since then, the agency has represented over 300 authors and illustrators, some of which are New York Times and USA Today bestsellers. BookEnds is dedicated to inclusivity and strives to represent diverse voices across all genres. Today, BookEnds is a team of 16, comprised of literary agents and support staff. Jessica is the president of BookEnds and a literary agent.
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How to Take a Better Break

on Feb 16, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Purpose Life Self-Care Motivation
It should come as no surprise that we (as Americans) are a society of overworked, highly stressed individuals. A recent report by the American Institute of Stress stated that 80 percent of people feel stressed in the workplace, and 40 percent are very or extremely stressed. And no wonder! We are putting in more hours and taking fewer breaks than ever. Productivity has increased by an incredible 400 percent since 1950, and the U.S. is often considered one of the most overworked nations in the world. With many of us now working from home, it is even more difficult to separate our work lives from our personal lives. We answer emails outside regular business hours, our commutes consist of walking from the bedroom to a desk, and we’re often expected to be “on call” at all hours of the day. These blurred lines between business time and personal time can cause us to feel like we never get a break. And that, frankly, is unhealthy. Overwork can have damaging effects, such as:   Increased stress and/or dissatisfaction   Trouble sleeping   Difficulty focusing (learn more about improving focus in one of our latest blog posts)   Lack of energy or motivation   Social isolation from friends and family   Physical issues such as headaches, chest pain, or GI problems How do we avoid the adverse effects of overworking? Take a better break! Even if you are unable to go on a full-blown vacation, taking short, meaningful breaks can make a world of difference in your day-to-day stress levels and happiness. Here are my top 5 suggestions for taking a better break:
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Purposeful Hustler Spotlight: Nicole Saavedra of Nicole Christine Styling LLC

on Feb 9, 2022 6:00:00 PM By | Deanna Singh | 2 Comments | Networking Business Hustle
Nicole Saavedra is the founder of Nicole Christine Styling LLC, where she helps unlock inner potential with outer transformations. Focusing on makeup artistry, hairstyling, and skincare, Nicole uses quality products to style her clients for special occasions such as weddings, work functions, anniversary parties, and professional photo sessions. Operating since 2012, Nicole Christine Styling has won several awards and accolades, including the Couples’ Choice Award from Wedding Wire, the Editor’s Choice Award from Wedding Rule, and a recent “Best of” Award for makeup artistry from the City of Milwaukee. Recently, the company has added a high-quality, proprietary skincare and cosmetic line. Nicole is passionate about her work and aims to infuse her clients with the confidence to let their inner beauty shine.
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Your DEI-Centered Business Plan

on Feb 2, 2022 4:00:00 PM By | Deanna Singh | 0 Comments | Diversity Hiring Race Business
Last week, we discussed the need for diversity, equity, and inclusion (DEI), why it matters, and how companies can begin to center themselves around DEI. This week, we’re going to dig into one particular aspect of DEI: creating a DEI-focused business plan. No matter if you’re a one-person shop or working in a Fortune 500 company, it is crucial to have a business plan that reflects your company’s values, ethics, and mission. Words matter. Remember that old saying, “Sticks and stones may break my bones, but words will never hurt me”? That was a convenient lie for anyone who wanted to insult or belittle others without consequences! But the truth is, words can have a profound impact. When you’re creating or reworking your business plan, consider the language imbedded in it. Ask yourself:   Is it inclusive?   Will it attract a more vibrant and diverse workforce?   Does it reflect a genuine desire to support DEI work?   Does it put people before profits? In addition to examining the language of your organization’s business plan, it’s a good idea to go through each section and rework them to reflect the company you want to become. Change starts from the top, down, and from the inside, out. A business plan is as “inside” as it gets. It is the core of the organization and should reflect its integral values and moral standards. To center your company around DEI, try reworking the following sections of your business plan:
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Why Care About DEI in the Workplace?

on Jan 26, 2022 5:00:00 PM By | Deanna Singh | 0 Comments | Diversity Hiring Race Business
Today, the U.S. is having a moment of reckoning in terms of discrimination towards racial and ethnic groups, women, the LGBTQ+ community, and those with disabilities. In a recent survey from Monmouth University, 76% of respondents said racial discrimination is a big problem. Compared to 2015, that’s a 25-point jump! The recent “Me Too” movement has shed light on discrimination and harassment toward women (with studies showing that nearly half of all women face major workplace discrimination). And 46% of LGBTQ+ workers have dealt with discrimination in the workplace, while a staggering 82% of Americans with disabilities are unemployed (as of 2020). These statistics are troubling, and point to an urgent need for proactive reform and leadership centered around Diversity, Equity, and Inclusion (DEI). Creating a welcoming workplace is the right thing to do from not only an ethical and moral standpoint, but also from an economic standpoint. According to Harvard Business Review, “Diverse and inclusive companies find and nurture the best talent, increase employee engagement, and improve customer willingness to buy.” A diverse, equitable, and inclusive workforce is a satisfied and industrious workforce. It should come as no surprise that if a company nurtures and protects its employees, that company will experience higher retention rates and greater productivity. A company’s attitude toward DEI can be conveyed right away, during recruitment, interviewing, and hiring and, unfortunately, intrinsic bias is often baked into the hiring process. For instance, applicants with “Black-sounding” names get fewer callbacks than applicants with “white-sounding” names. And Latino applicants are 24 percent less likely to land an interview than white candidates. To combat bias, organizations can take conscious steps to equalize their hiring process, such as: Diversifying their recruitment/hiring team Actively recruiting candidates from colleges with high student diversity Having a strict “no nepotism” policy Publishing recruitment materials that use inclusive language Actively seeking candidates that add to the company culture, rather than those who look/act/think like everyone else Making sure all members of the recruitment/hiring team receive ongoing DEI training (consider enrolling in my “How to Be an Ally” virtual summit in March!) The hiring process is, of course, only one piece of the puzzle. Beyond that, it is crucial to emphasize DEI at every level—from the leadership, down—and to make it a cornerstone of the company’s business plan (more on that next week!). Without this DEI focus, diverse employees are more likely to be marginalized and undervalued and, ultimately, more likely to leave. According to a recent report, over one-third of Black employees plan to leave their companies within two years (a number 30 percent greater than their white counterparts), and 33 percent do not feel respected or valued. I could throw more statistics at you, but this really boils down to common sense: If people feel comfortable, respected, and included in their place of employment, they will want to stay and make meaningful contributions. Imagine signing up for an intramural basketball team. You’re shorter than average, so your teammates assume you’re no good and never allow you a chance to play (even though you’re secretly quick as lightning and can nail almost every three-point shot!). How long would you want to stay on that team? This same basic premise plays out all the time in the workplace. Far too often, people make snap judgments about others’ capabilities based on who they are or how they look. How can we do better? Though there is no magic, one-size-fits-all solution for creating an equitable workplace, there are several steps companies can take:
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Using Visioning to Achieve Your Dreams

on Jan 12, 2022 10:29:43 AM By | Deanna Singh | 0 Comments | Purpose Life Passion Reflection personal development Motivation
What do professional athletes, corporate leaders, Oprah, Steve Harvey, and Katy Perry have in common? They all use visioning to aid in their success! Visioning or visualization is the practice of picturing your future successes in great detail. A basketball player, for instance, might picture herself dribbling past opponents, approaching the basket, and making a perfect shot. A professional speaker might visualize himself connecting with the audience, speaking with clarity and enthusiasm, and leaving everyone feeling inspired and energized. Visioning is powerful. It’s not simply a fad or something to do during corporate retreats. Neurologists have studied visualization and have found it truly works. One reason this practice is effective is because our brains can have a difficult time determining whether something is real or made up. According to neurologist Daniela Schiller, when we visualize something in enough detail, we activate the same regions in the brain that become active when we’re engaged in the real activity. So, if you imagine yourself successfully dribbling down the court and making the layup, your brain will believe this can and will happen, thus supporting your success in real life. This gives a whole new meaning to the phrase, “If you can dream it, you can do it!” Additionally, if we expose ourselves to the same goals over and over (whether through visualization, a vision board, a daily mantra, or daily affirmations), we prepare ourselves for success. We signal to our brains to be on high alert for certain opportunities. Once we identify an opportunity, whether consciously or subconsciously, we’ll be prepared to capitalize on it.
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3 Steps to Create a Purpose Calendar

on Jan 5, 2022 9:00:00 AM By | Deanna Singh | 0 Comments | Purpose Life Passion Reflection personal development Motivation
In our fast-paced and modern world, many of us are forced to juggle various activities and obligations. We might balance work projects with doctor’s appointments, kids’ soccer games, cooking dinner, and caring for ailing family members. We take business calls during our lunch breaks and squeeze in exercise while the kids are at choir practice. With so much on our plates, how is it possible to focus on purpose, let alone keep it front and center? I’ll be the first to admit that it can be tough to center your life around purpose, but it is certainly not impossible. With a dash of intentionality and a heap of motivation, you can keep your sights set on your life’s purpose. One of the most effective ways I have found to keep purpose at the forefront of my thoughts and actions is to work it into my calendar. My Purpose Calendar is multi-layered and includes daily, weekly, quarterly, and annual priorities. Why? Because if you focus on only daily tasks, you’ll likely fail to see the big picture—the grand purpose of your everyday actions and tasks. On the other hand, if you only make big, sweeping plans, you will quickly become overwhelmed and struggle with setting daily or weekly priorities and tasks. How do I create my Purpose Calendar? Essentially, it boils down to three steps:
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3 Steps to Actually Keep Your Resolutions

on Dec 29, 2021 9:00:00 AM By | Deanna Singh | 0 Comments | Life Passion personal development time management Motivation
We’re already less than a month away from 2022. The beginning of a new year is always an exciting time for ambitious people who want to start fresh on reaching career goals, losing weight, quitting smoking, picking up more hobbies, and accomplishing more in life. However, studies estimate that only 8% of people who set resolutions actually follow through with them. What’s stopping you from being part of that 8%? Discipline? Vague resolutions? A general “blah” feeling towards your goals as the year goes on? Luckily, the tricks to accomplishing your New Year’s goals aren’t as hard as you think. Here are a few tips that will make reaching New Year’s resolutions simple, hassle-free, and most importantly, successful.
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Purposeful Hustler Spotlight: Rebecca Dekker, Founder of Evidence Based Birth

on Dec 22, 2021 9:00:00 AM By | Deanna Singh | 0 Comments | Speaker Purpose Motivation Business Hustle
Photo by The Malicotes Rebecca Dekker, PhD, RN, is the founder and CEO of Evidence Based Birth® and the author of Babies Are Not Pizzas: They’re Born, Not Delivered! Dr. Dekker has earned a Bachelor’s, Master’s, and PhD in Nursing. Previously, Dr. Dekker was an Assistant Professor of Nursing at the University of Kentucky College of Nursing. In 2016, Dr. Dekker left academia to focus full time on the mission of Evidence Based Birth. The team she leads at Evidence Based Birth is working to create a world in which all families have access to safe, respectful, evidence-based, and empowering care during pregnancy, birth, and postpartum.
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