--- title: "Thought-leadership: Building a Strong Company Brand through Business Speakers" description: "Thought-leadership: Building a Strong Company Brand through Business Speakers" image: https://www.deannasingh.com/hubfs/Jenny%20ERG/13.png --- ## [**FLYING ELEPHANT** • SOCIAL ENTERPRISE REIMAGINED](https://www.deannasingh.com/flying-elephant) [![PH Logo 2020_1-1](https://www.deannasingh.com/hs-fs/hubfs/Logos/PH%20Logo%202020_1-1.png?width=394&name=PH%20Logo%202020_1-1.png "PH Logo 2020_1-1")](https://www.deannasingh.com/purposefulhustle) - [**](https://www.facebook.com/deanna.singh.10) - [**](https://www.instagram.com/Deannasingh1/) - [**](https://www.linkedin.com/in/deannasingh/) # PURPOSEFUL HUSTLE BLOG #### INSPIRATION TO HELP YOU... LIVE WITH MORE PURPOSE ## Thought-leadership: Building a Strong Company Brand through Business Speakers Posted by [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) | Mar 4, 2019 9:45:00 AM - [Tweet](https://twitter.com/share) ![13](https://www.deannasingh.com/hubfs/Jenny%20ERG/13.png)   Hiring a business [keynote speaker](https://www.deannasingh.com/about-deanna-singh) for your next employee resource group (ERG) event can have far-reaching impacts, from increasing employee morale to boosting productivity.  Unbeknownst to many, it is one of the best-kept secrets of a marketing agency’s strategy for their clients, such as the business titans and successful startups that consumers have come to trust. Ever wonder how these powerhouses sustain a loyal client base while keeping their teams so engaged with promoting the brand?   **One of the most impactful reasons:** Employee drive to promote their employer as a thought-leader and a sincere passion for the brand they are serving!   ## **The Impact of Inspiration: Hitting the Reset Button** Your team’s attitude towards mobility and growth will either develop a positive environment for creativity or a complicated, unfocused atmosphere.  Imagine trying to tackle business challenges or being creative with a lack of inspiration? Leaving behind the monotonous day-to-day office life for just a moment to immerse your team members in advice and stories from a [keynote speaker](https://www.deannasingh.com/about-deanna-singh) can provide that positive energy needed to boost your team’s performance.   #### **Thought-leadership Approach = Trust and Motivation** It is true. A little inspiration can go a long way.  When selecting an inspiring [keynote speaker](https://www.deannasingh.com/about-deanna-singh), consider hiring one that has the experience to actually inspire your team to promote thought-leadership for your brand. A thought-leadership approach in selecting a keynote speaker does not require targeted experience within your actual industry. Many times, it is just the opposite. Focus on procuring a speaker that will impact the motivation of your company culture and goals, as opposed to industry knowledge and techniques.     ***Remember, your employees are the amazing think tanks and SME (Subject Matter Experts) to help you leverage thought leadership and brand awareness. They simply need (and deserve) appreciation and the right environment to execute the goal. *** ## **Employee Engagement Impacts Employee Performance** Disengaged and uninspired employees account for much of the inefficiency and low morale within an organization. A [case stud](https://www.saba.com/resources/case-studies)y provided by Saba demonstrated how every survey of employee engagement shows 60-70 percent of U.S. employees are disengaged in the workplace. Express sincere appreciation by providing a refreshing, one-of-a-kind experience through a [purpose-focused keynote speaker](https://www.deannasingh.com/about-deanna-singh) at your next ERG event.  Your employees will leave with a restored purpose to promote your brand and a sense of value from their leaders.   #### **Long-term Advantages of Hiring Keynote Speakers** [Keynote speakers](https://www.deannasingh.com/about-deanna-singh) can lead your teams towards finding their own drive and innovation.  Promoting the performance and purpose of your team will impact the performance of your brand awareness and customer loyalty in customer service, marketing campaigns, and more.  ## **Path Alignment: Keeping the Train on its Tracks** Often times, the most prosperous businesses are the most consistently productive organizations.  Their train remains on its tracks, even when an earthquake hits their particular industry and rocks their foundation.  They remain resilient and even gain momentum due to a consistent path alignment.  Always ensure that your team leaders immediately handle misunderstandings and miscommunications concerning your company’s overall goals.   #### **Identify Your Goals and Establish Clear Trajectory** The best keynote speaker to hire would be one that drives purpose and stimulates your organization to remember the importance of their role and the power of having a voice in your business. Most importantly, the right [keynote speaker](https://www.deannasingh.com/about-deanna-singh) will promote: - Alignment with your objectives; - Key insights for business growth as a thought leader. Incredible insights and motivation for alignment will fuel the engine of your business, keeping your organization on its tracks, and renew a sense of urgency and recognition!   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3800673/89250da4-0660-4c5d-abf9-1ca27d9e4784.png)](https://cta-redirect.hubspot.com/cta/redirect/3800673/89250da4-0660-4c5d-abf9-1ca27d9e4784) #### Written by [Deanna Singh](https://www.deannasingh.com/blog/author/deanna-singh) Deanna Singh is a business consultant, speaker, and podcaster who is internationally recognized for her work in leadership, diversity, equity, and inclusion. Deanna helps her clients create more equitable and inclusive work environments and engage more authentically within their internal and external communities. A gifted communicator, she is a champion for marginalized communities through her work. Her podcast, Uplifting Impact with a focus on looking at the intersection of Leadership and Diversity, Equity, and Inclusion, focuses on solutions and is directed at people who want to break the status quo. Singh earned her Bachelor of Arts in Urban Studies from Fordham University, a Juris Doctorate from Georgetown University, a Master’s in Business Administration from the University of Wisconsin, Madison, and certification in Diversity, Equity, and Inclusion from Cornell University. [Facebook](https://www.facebook.com/deanna.singh.10) [LinkedIn](https://www.linkedin.com/in/deannasingh/) [Twitter](https://twitter.com/Deannasingh1) ## Leave a Comment [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3800673/1f539f85-6ead-40a9-a3eb-a782773e5c66.png)](https://cta-redirect.hubspot.com/cta/redirect/3800673/1f539f85-6ead-40a9-a3eb-a782773e5c66) ### Subscribe [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3800673/3a412362-812f-4863-a465-58590b6aaf90.png)](https://cta-redirect.hubspot.com/cta/redirect/3800673/3a412362-812f-4863-a465-58590b6aaf90) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3800673/b000eabe-0ed2-4716-a962-2e9ecfa6dfe6.png)](https://cta-redirect.hubspot.com/cta/redirect/3800673/b000eabe-0ed2-4716-a962-2e9ecfa6dfe6) [![Actions Speak Louder | Uplifting Impact ](https://no-cache.hubspot.com/cta/default/3800673/6567bb08-c3ec-4777-86ba-e68becbfdf7d.png)](https://cta-redirect.hubspot.com/cta/redirect/3800673/6567bb08-c3ec-4777-86ba-e68becbfdf7d) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3800673/f6ea4b4e-a3f9-4ac1-9698-0d69a8876082.png)](https://cta-redirect.hubspot.com/cta/redirect/3800673/f6ea4b4e-a3f9-4ac1-9698-0d69a8876082) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3800673/ced44fc4-a39c-41d7-bc2f-7aa99f3f7617.png)](https://cta-redirect.hubspot.com/cta/redirect/3800673/ced44fc4-a39c-41d7-bc2f-7aa99f3f7617) ### Recent Posts ### Topics - 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They are majestic creatures.  At Flying Elephant, that is the same way we think about your ideas. Through dynamic presentations;  inspirational storytelling; and sharing practical tools, our goal is to take your most ambitious ideas and help you put wings on them!  #### Contact us Flying Elephant, LLC Phone: (631) 533-2662 E-Mail: info@deannasingh.com ### Keep Up With Deanna © 2025 Flying Elephant, LLC All Rights Reserved • Privacy Policy ** ![](https://px.ads.linkedin.com/collect/?pid=3856324&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Deanna Singh", "url" : "https://www.deannasingh.com/blog/author/deanna-singh" }, "dateModified" : "2019-03-04T15:45:10.035Z", "datePublished" : "2019-03-04T15:45:00.000Z", "headline" : "Thought-leadership: Building a Strong Company Brand through Business Speakers", "image" : [ "https://www.deannasingh.com/hubfs/Jenny%20ERG/13.png" ], "mainEntityOfPage" : { "@id" : "https://www.deannasingh.com/blog/thought-leadership-building-a-strong-company-brand-through-business-speakers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.deannasingh.com/hubfs/2023%20Uplifting%20Impact%20Logo%20(60%20%C3%97%2060%20px).png" }, "name" : "Flying Elephant" } } ```