HEADER - Podcast 2

Creating Equity and Social Justice Must Be Intentional, Methodical, and Continuous

Posted by Deanna Singh | Dec 10, 2020 3:00:00 AM

I am so excited to share with you the conversation I had with Rob Michalak, who has done some incredible things and works for a company that I love, Ben & Jerry’s. Rob is the Social Mission Special Projects Director there, and the core of his role is to ensure that their products and missions can thrive together. In our conversation, we talked about internal and external accountability, and how Ben & Jerry’s works to create equity and justice through the entire supply chain, from farmers to customers, and putting their values into action.

Topics in this episode

  • Tension between the social interest of the company and the economic purpose of the company
  • Looking at why Ben & Jerry’s is more expensive than other brands - from value and quality interests
  • Creating brand loyalty with customers, as well as within the supply chain
  • Living the values within the company that you wish to see externally
  • Having confidence in the company’s core values, even when they come into question
  • Creating an independent board of directors, made up of activists
  • Results-based accountability
  • What’s the best we can do today? And how can we raise the bar tomorrow?


Other recent conversations we really enjoyed:

Written by Deanna Singh

Deanna Singh, Founder/Chief Change Agent of Flying Elephant, is known for giving audiences the tools and courage to imagine, activate, and impact the world as agents of change. She is a trailblazer and dynamic speaker who is at the forefront of social change. She is an accomplished author, educator, business leader, and champion for marginalized communities. Singh earned her Bachelor of Arts in Urban Studies from Fordham University, a Juris Doctorate from Georgetown University, and a Masters in Business Administration from the University of Wisconsin, Madison. She is also the author of two children’s books, I am a Boy of Color, and I am a Girl of Color and a business book, Purposeful Hustle.

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